Many people talk about complex financially engineered products as “lipstick on a pig.” They are right — but the people applying the lipstick are the rating agencies, not the investment banks.
It is no news that investment banks love to whip up some financial magic to create derivatives with all kinds of bells and whistles and push these on their clients. Since the heyday of Bankers Trust, excesses of this sort are well documented. No one really fully trusts, nor should they, the bankers.
The creation of structured credit products, then, should come as no surprise. They extend a class of derivatives, credit derivatives, which themselves hardly constituted a blip on the financial radar 10 years ago. However, along with their vanilla CDS brethren, CDOs exploded in popularity in the last few years. When pitching these products to clients, banks had all kinds of fanciful new charts, analysis, theories and formulae.
Given the history of banks, why on earth would venerable and conservative institutions like pension funds, insurance companies and other asset management firms pour trillions of dollars into such structures?
The reason lies not with the impressive investment banks’ sales force or with the stupidity of their clients. Rather, it lies with a fundamental conflict of interest in a tragedy starring S&P, Moody’s and Fitch with supporting roles played by the banks, the regulators and industry bodies, and the asset managers themselves.
Real money institutions for years have relied on rating agencies to assess the creditworthiness of companies. Companies, in turn, would take care to maintain healthy financial ratios to preserve their ratings. Analysts would dig through companies’ books, meet with management, and assess their business and give out ratings. Essentially, asset managers were outsourcing their due dilligence to rating agencies.
In fact, the rating agencies were so trusted that their ratings had seeped into the regulatory framework and the investment guidelines of asset managers. Pension funds were able to claim more regulatory capital benefit from higher rated assets, and many asset managers were required by their guidelines to invest a certain portion in “low risk” AAA assets.
Early this decade, the rating agencies found that they could collect million dollar fees from banks by rating their new fangled credit derivative products and asset backed securities. Through a little bit of wizardry, banks structured these instruments to pay an additional 10 or 20 basis points over other AAA investments. Investors loved it.
The for profit, private rating agencies, forming part of the regulatory framework, were paid by the sellers (banks) but relied upon by the buyers (investors) to do due dilligence on complex products. Everyone was happy — the investment banks got paid big fees to structure these products and shared a little bit with the rating agencies while the investors were able to meet their investment guidelines and regulatory requirements and get paid a nice little spread over other similarly rated products.
Make no mistake, although the banks may have been able to sell a few of these financial concoctions, the large asset managers were really buying the rating. Without S&P and Moody’s blessings, CDOs would have probably gone the way of the LaserDisc — fun and promising at first, but with no real need to fill, fizzled away.
With banks being able to pawn off risk so easily, credit spreads went into freefall from 2004 to mid 2007, and end users, whether corporations or individuals, were able to spend freely on easy and cheap credit, creating what was first a credit bubble, and now a credit crisis.
My own little cynical illustration is below. The subprime borrower forges some documents and gives it to the mortgage broker. But the mortgage broker doesn’t care! He just takes a fee and sends the hot potato (the risk) off to the local bank. The local bank doesn’t care either, he just takes his collection and maintence fee and shoots the hot potato off to the investment bank. The investment bank collects all the potatos, feeds them to a pig, and pays the rating agency to apply a bit of makeup to the pig.
The investor, the one who ultimately sits on the risk, just looks at the lipstick. That’s his due dilligence. The guy who was paid to make sure the assets are safe were Moody’s and S&P. They hold the ultimate blame.
